The past months have been an exciting and productive time for our Brand Ambassadors (we named them BA’s – for short)! Now that Altitude’s 8-week training is complete, the BA’s are now selling hats at many activations and events. Let’s have a sneak peek of their work…

What’s a typical Altitude day?

The workday starts with a daily check-in meeting. Each BA updates the team on what they are working on, group responsibilities and plans for the day. They also check if anyone needs support and decide on ways to collaborate to meet their deadlines. The fun begins when the check-in is done, and each BA goes on to complete their daily tasks. At the end of the day, everyone updates the rest of the team on their progress.

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What are they working on?

Sales, Events, and Communication

The Brand Ambassadors have many responsibilities such as finding socially responsible companies to reach out to for bulk purchases. In the month of July alone, our Ambassadors contacted over 170 companies and delivered a large order of 150 co-branded caps. Another important task is outreach to influencers and promote Altitude through social media. Check out their latest collaboration with Toronto Mayor John Tory and the Mississauga Mayor Bonnie Crombie support here.

Our Brand Ambassadors have also been busy seeking and participating in interesting events. To decide on the best opportunities, the Brand Ambassadors conduct a cost-benefit analysis. Here is a list of their past and future events.

Altitude teams member selling Raising the Roof caps during an event. There is a bog crowd in front of the table.

Altitude team member selling Raising the Roof caps during an event. There is a big crowd in front of the table.

Past Events:

JUN 6           | Sounds in the 6ix

JUN 12         | Regent Park PopUp Market

JUN 23         | Junction Farmers Market

JUL 14          | Parkdale Flea Market

JUL 15          | TICOT Brunch

JUL 21& 22 | Big on Bloor Event

AUG 4          | Junction Farmers Market

AUG 18 & 19 | Chinatown Festival

AUG 25          | Scarborough Multi-Culture Community Festival

So far, the BAs have sold over 150 caps, toques, and socks in these activations. To attract more supporters, the team designed an Activation kit with everything they need to promote Altitude such as; banners, posters, postcards and tracking excel sheets.

What’s next? 1000+ caps

Altitude’s first cohort finishes August 31st… That means there is still time to support them in their goal of selling 1,000 caps! Each cap sold is a step further to raising awareness for homelessness prevention. What you can do:

  • Check our booth at one of the events listed above
  • Order your Raising the Roof cap online
  • Get in touch at for bulk and co-branded orders
  • Swing by the main office to get your cap…

Help make a difference in homelessness today!

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