The work was created pro bono by the fantastic team at Leo Burnett Toronto, and brought to market with the generous support of M&K Media.
Even those with “normal childhoods” can end up facing the challenges of homelessness – that’s the message we shared in this campaign. In order to break the stereotypes often associated with people experiencing homelessness, we wanted the public to know that in can happen to anyone, even those you’d least expect.
