In the Fall of 2015, we released the ‘Coming Soon’ Homeless Shelter Installation – a public education campaign to bring attention to the issue of homelessness.
The campaign features hidden video and audio footage of a community where a sign has been erected in front of a vacant storefront announcing that a new homeless shelter will be built in the location. Footage captures passerbys’ reactions to the news. A second sign, posted a day later, informs the community that a shelter won’t in fact be built, and calls for their support for long-term solutions to homelessness.
The intent of the campaign was not to prank a neighbourhood, but rather to get Canadians to feel something, react, and think about an issue that is so often overlooked. While we don’t want there to be a need to build shelters or other short-term, band-aid solutions, there continues to be a demand. We hope to bring attention to long-term solutions, and the right of every Canadian to have a safe place to call home.
The campaign was launched online just a week before the federal election on October 19, 2015, bringing attention to the issue of homelessness and housing among voters.
Childhood Photo Campaign
How Bad Can It Get?
Humans for Humans