Preventing Homelessness in Canada

For the past 25 years, Raising the Roof has raised funds for homelessness prevention programs across Canada, conducted research that informs national policy and started several innovative pilot projects to prevent and end homelessness.

Raising the Roof’s latest initiative is the Reside program. Through Reside, vacant properties are renovated into homes for people who are experiencing homelessness or are at risk of homelessness. Through partnerships with social enterprise’s with construction training programs, the renovations are used a vehicle to train and employ people with barriers to employment. 83% of people who worked on Reside projects have been connected to careers in the construction sector.

Your donation will help prevent and end homelessness in Canada through the proven and effective Reside program.

Reside impact to date


communities in Canada have been impacted through the Reside program


new units of affordable housing with supports have been created or are under development


people with barriers to employment have received hands-on trades training and wraparound supports through the construction of the first four Reside projects


Raising the Roof has a goal of creating 5000 new units of affordable housing with supports and trades training opportunities over the next 10 years

Why did choose Raising the Roof? has chosen Raising The Roof as the main charity for our 2022 Annual rankings campaign, and we ask that you consider giving to them as well. We ourselves are donating, and we also pledged $50,000 to 50 worthy causes that are affiliated with Raising The Roof.

You should know that we picked Raising The Roof because it is a renowned non-profit with a track record of fighting homelessness since 1996. It also helps that they are endorsed by many people, including celebrities like Richard Branson. They are the real deal. 

Who is

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We believe businesses have the opportunity to lead by example.  We consider ourselves a social enterprise and challenge other businesses to look at how they can make a positive impact on society.  Social Responsibility is in our DNA at  We pledge 50% of our profit to worthy causes!