The work we do at Raising the Roof would not be possible without the incredible support of our Board of Directors and Advisors, as well as the dedication of our staff.
Raising the Roof Staff
Marc Soberano is a proud toque wearing social entrepreneur that believes strongly that every person across Canada deserves a place to call home. In his role as founder and Executive Director of Building Up, Marc developed innovative solutions to connect employers looking for committed trades people, to marginalized community members looking to work in the trades. Marc is excited to take a similar approach with Raising the Roof connecting under utilized vacant homes to Canadians experiencing or at risk of homelessness. Marc is graduate of the Richard Ivey School of Business, he has canoed across Canada, and is overwhelmingly excited by the opportunities ahead of Raising the Roof.
Director of Housing Development
Adrian comes to Raising the Roof from a career in the private sector as a residential real estate developer and he is excited to be using his expertise in acquisition and project management to create affordable housing for those in need.
Other than his time spent studying at Queen’s University and UBC’s Sauder School of Business, Adrian has lived much of his life in Toronto. For Adrian, the best thing about his position as the Director of Reside is the opportunity to grow alongside this amazing program and contribute to its massive potential for social impact in Toronto and across Canada. In his personal time, you can find him running around on the squash court, going for a hike or standing in a river with a fishing rod.
Director of Finance and Operations
Paula’s background in finance and economics led her to work in the corporate sector for many years. Needing a change, Paula joined Raising the Roof over 15 years ago, working closely with Jennifer Parnell, one of the original Executive Directors. Over the years, Paula has gained an in depth knowledge of the workings of Raising the Roof and more importantly has learned the value of working to improve the lives of others. She believes there is nothing more satisfying than hearing their success stories. Paula loves to hit the slopes in the winter and the beach anytime!
Director of Resource Development and Communications
After completing education at University of Waterloo and Concordia University in Montreal, Leslie has spent most of her career in the non-profit sector, running successful fundraising campaigns and raising awareness and participation for poverty reduction programs.
Over the years, after talking with many people who were one step away from eviction, people sleeping on their friend’s couch or under the bridge, she began to explore ways to help people who were homeless or at risk of homelessness, besides offering a warm meal and pointing them to the nearest shelter. When she learned of Raising the Roof’s Reside program and support for homelessness prevention programs, she was immediately excited about the possibility to make a real impact on homelessness in Canada and move people forward in life, from the base of permanent affordable housing and employment opportunities.
When she is not working hard to end homelessness in Canada, you can find her spending time with her family or volunteering for local community initiatives in Niagara.
Senior Marketing Manager
Resource Development Manager
John has been working in the nonprofit sector since 2008, helping organizations like the United Way and Habitat for Humanity raise the resources they need to support vulnerable people. A graduate of Queen’s University in philosophy, and of Humber College in fundraising and volunteer management, he has held a variety of volunteer positions, including serving as the board chair for the Christie Ossington Neighbourhood Centre. He is passionate about solving the systemic issues that deny people their right to a home and creating opportunities for everyone to flourish. He lives in his hometown of Toronto with his wife and three cats.
Board of Directors
President & Co-Founder at Community Builders
Brandon is the President & Co-Founder of Community Builders, a Barrie based social enterprise construction company. Brandon is passionate about using his gifts and talents in business and construction to bring opportunities to those that need them. Social enterprise has been a creative outlet for Brandon to use business as a force for good and an answer back to the affordable housing crisis, homelessness and the trade deficit. Brandon enjoys being a husband, father, fisherman and traveller.
Manager, Spanning the Gaps - Ryerson University
Elisa Traficante has over 15 years of experience managing and evaluating community projects for youth facing barriers, both as a Manager and a Director in various community organizations. Firmly rooted in an antioppressive framework, Elisa is passionate about developing social justice initiatives and programming. She graduated from the Institute of Child Studies (OISE/University of Toronto) with a Masters in Child Studies and Education, where she focused her research on developing prevention models for FASD. In her professional career, Elisa has supported youth facing multiple barriers such as homelessness, addictions, and mental illness in both rural and urban programs. Most recently, Elisa serves as the Manager of Spanning the Gaps, Ryerson University’s access to education program based out of The Chang School of Continuing Education
President of Greenspace Mental Health at Greenspace
Simon Weisz (he/him/his) completed a business and law degree at Ivey Business School and Western University. Simon has previously worked in corporate law at Stikeman Elliott LLP and in investment banking at Macquarie Capital. Simon currently is the co-founder and President of Greenspace Mental Health, a technology company supporting improved mental health treatment. Simon is a director and the board chair of Building Up, a Toronto-based social enterprise supporting career pathways in the trades.