Our Annual Toque Campaign
Each year, our national Toque Campaign sees hundreds of volunteers and supporters sell toques across the country, with proceeds benefiting Partner Agencies working directly with people experiencing homelessness.
Since 1997, the annual Toque Campaign has supported nearly 200 community agencies across Canada, raising more than $8 million to date in support of long-term solutions to homelessness.
After you buy your toque, remember to post a #rise2020 and #RtRtoque, and don’t forget to tag us @raisingtheroof and @raisingtheroof_cheztoit!
Our BestsellersShop Toques
The 2020-2021 campaign also supports Raising the Roof’s recent shift in focus to homelessness prevention, an area that we know is an important element in ending homelessness in Canada for good. Toque proceeds benefiting Raising the Roof will support our national prevention initiatives. Our primary message: Buy a toque today to prevent homelessness tomorrow.
Read about last year’s Toque Campaign Impact in the 2020 Toque Campaign booklet
Our partner agencies
We work with agencies across the country that are working to prevent or end homelessness through the Toque Campaign.
“With COVID affecting the way in which we have fundraised in the past, the Toque Campaign has allowed us to continue our work in the community, by focusing on a virtual and social media presence, we are able to raise funds and awareness during this difficult time”
Click on the link to see who is benefitting from this year’s Toque Campaign and learn more about the agencies and their programs.