Overview
Our Annual Toque Campaign
Each year, our national Toque Campaign sees hundreds of volunteers and supporters sell toques across the country, with proceeds benefiting Partner Agencies working directly with people experiencing homelessness.
Since 1997, the annual Toque Campaign has supported nearly 200 community agencies across Canada, raising more than $8 million to date in support of long-term solutions to homelessness.
You can buy a toque on our site and have it shipped directly to you or buy one in person at one of our partner agencies across the country.
After you buy your toque, remember to post a #rise2020 and #RtRtoque, and don’t forget to tag us @raisingtheroof and @raisingtheroof_cheztoit!
Touque Shop
Our Bestsellers
Black Baseball Cap $15.00
Black Cuffed Toque $15.00
Black Mask $15.00
Black Rise Mask $15.00
Burgundy Baseball Cap $15.00
Classic Black Toque $15.00
Cozy Mittens $20.00
Grey and Black Baseball Cap $15.00
Grey Baseball Cap $15.00
Heather Grey Toque $15.00
Limited Edition Toque $15.00
Mini Toque $10.00
Premium Pom Pom Toque $20.00
Raising the Roof Socks $10.00
Red Line Toque $15.00
2020-2021
Toque Campaign
The 2020-2021 campaign also supports Raising the Roof’s recent shift in focus to homelessness prevention, an area that we know is an important element in ending homelessness in Canada for good. Toque proceeds benefiting Raising the Roof will support our national prevention initiatives. Our primary message: Buy a toque today to prevent homelessness tomorrow.
1. Become a partner agency
We partner with homelessness prevention agencies across the country to provided needed funds for their life saving programs.
Learn more
2. Become a sponsor
Gain national exposure for your brand through an established annual campaign to end homelessness in Canada.
3. Fundraise through your business
We have opportunities for both large and small businesses to fundraise in creative ways, showing your commitment to your local community and involvement in a national movement.
4. Fundraise through your school
Students of all ages have the opportunity to make a difference in their local community through our turn-key school fundraising campaigns. Come together and take action to end homelessness in Canada today!
Toque Campaign
Impact
Read about last year’s Toque Campaign Impact in the 2020 Toque Campaign booklet
Our partner agencies
We work with agencies across the country that are working to prevent or end homelessness through the Toque Campaign.
“With COVID affecting the way in which we have fundraised in the past, the Toque Campaign has allowed us to continue our work in the community, by focusing on a virtual and social media presence, we are able to raise funds and awareness during this difficult time”
Click on the link to see who is benefitting from this year’s Toque Campaign and learn more about the agencies and their programs.
CERA – Centre for Equality Rights in Accommodation
192 Spadina Ave Suite 427 Toronto, ON, Canada M5T 2C2
Get DirectionsNewfoundland & Labrador Housing & Homelessness Network
77 Charter Avenue, Suite 100 St. John’s, NL, A1A 0N2
Get DirectionsGrande Prairie Youth Emergency Shelter Society – Sunrise House
9309 109 Ave, Grande Prairie, AB T8V 1P9
Get Directions